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Our Approach
The Marcom9 Difference
Marcom9 provides strategy-driven marketing services. However, not all projects or engagements require the development of a strategy. Marcom9 uses only seasoned marketing consultants who can intuitively detect and understand our client's business and marketing strategies whether they are written in a comprehensive marketing plan, scribbled on a napkin, or exist only in the minds of management. Our experience working with diverse clients allows us to quickly assess needs and develop innovative marketing programs that are consistent with previous marketing efforts and deliver measurable results.
Guiding Principles – The Marcom Nine
The nine in Marcom9 represents the nine guiding principles our firm lives by, and we refer to them as “The Marcom Nine”.
1. |
Simple trumps everything. |
2. |
Align business and brand strategies. |
3. |
Differentiate, differentiate, differentiate. |
4. |
You can’t afford not to do research – know your customer, competition, and yourself. |
5. |
Branding effects top-line revenue and bottom-line margin. |
6. |
In brand positioning and advertising ― emotion rooted in benefit and a reason to buy beats feature/function every time. |
7. |
Don’t be fooled, the customer won’t. The brand must live up to its promises. |
8. |
At the core of all advertising there must be a strong idea consistent with your brand image. |
9. |
You can’t manage what you don’t measure. |
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