Marketing Audit
The purpose of the marketing audit is to identify areas of success and effectiveness, and the inevitable challenges and opportunities that exist within organizations that negatively effect marketing return on investment (ROI). Based on the findings of the audit, recommendations will be made to improve the effectiveness of future marketing efforts.
Marcom9 performs two types of audits:
Marketing and Communications Audit
The Marketing and Communication Audit reviews the impact of business development and marketing efforts. The audit is tailored to fit the organizations complexity, time-frame, and the availability of resources. Each audit is unique and includes some or all of the following components:
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Organizational strengths and weaknesses |
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Organizational goals and objectives |
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Core competencies review |
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Branding and positioning review |
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Differentiation |
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Product / services analysis |
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Competitive review |
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Revenue & pricing analysis |
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Marketing collateral |
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Web presence and ranking |
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Web - search engine optimization (SEO) |
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Online advertising |
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Traditional advertising |
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Public relations |
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Events & promotions |
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Media mix |
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Budget, payback, and ROI analysis |
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Forensic audit and review |
Software Product Marketing Audit
The software product marketing audit reviews product management and product marketing processes. The purpose of the audit is to explore areas of efficiency as well as challenges and opportunities. The audit covers the following areas:
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Product management process review |
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Idea collection and development |
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Business case & research |
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Technical development |
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Testing & validation |
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launch |
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Post Launch Measurement - timeliness, capital cost control |
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Longer Term Measurement - profitability & sales, quality |
Contact us today and Marcom9 will work with you to tailor an audit to fit your business needs.
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